Pep Talk: "Riding the Storm Out"

It was another absolutely gorgeous Centennial State Saturday. I had just returned from the accountant’s office. Humbling year for Victory Productions. Things must get better. The underachieving must end.

My focus was broken by a knock at the door. My buddy, Scott Canady, had stopped by to get the sprinkler and lighting systems fired up. The lawn is thirsty and worthy of hydration. The bulbs burned and needing replacement. A big CU fan, a Buff to the bone, the father of two has been taking care of sprinklers and lights around this modest abode forever. He’s a good dude and does a good job. DayStar & Associates for those who might need a quality company in that area. About 45 minutes later, after great conversation and quality workmanship, the chat ends and I was back inside writing this Pep Talk.

However, there’s trouble in the workspace. The cat, upon my abandoning the writing post and wandering outside, took advantage. She was dipping an aging paw deep into my glass and licking the water once paw returned to mouth. Bullet, 15 years running and growing more sly by the day. My thoughts return to writing and thinking of my accountant buddy. He’s another good dude who is riding high right now considering his college-freshman daughter, a standout swimmer, and University of California teammates just won the NCAA swimming championships. “The team’s going to the White House” he said with a sly grin.

Back to downloading thoughts from cranium to computer. Victory Productions must do a better job of effectively communicating its value to clients. When it comes to business development, we need to better inform others our trio of radio, social media and community-based marketing and advertising might be a good fit for them. I’ve been called a lot of things in life - smart rarely, native often - but hope tugs at flesh with belief in the following: there are business owners along Colorado’s Front Range, within Mile High Sports Radio’s signal, who would see value in radio advertising on Drive Time with Mac and Doog, recognition of good works in the community on Facebook and, finally, a Mac and Doog supported event inviting the public to a fun community gathering to network, learn more about the company and raise money for a worthwhile cause. Just my opinion, but it seems a marketing/advertising strategy centered around good works might move the needle and help companies play like champions in their endeavors.

But you know what? It doesn’t matter what I think. The question becomes, will others see value in it? I sure hope so because it seeps from my marrow. It makes me think of you and others. We all have our challenges in life, don’t we? Right now for your humble correspondent, it’s a struggling business demanding a better way.

I think of so many others who I know, and don’t know but know, are in the throes of divorce, illness, child sickness, job loss and other calamities that leave us wondering, “What the heck is going on around here?”

My good buddy, Billy Mac from Hackensack, would call these times, “tough sledding.” He’d exhort we dig deep for resolve to overcome whatever ails us. I’d like to suggest the same.

Remember that song, Riding the Storm Out, by rock band REO Speedwagon? A band that has sold more than 40-million records had humble beginnings. It was a cover band, playing campus bars in Champaign, Illinois around the University of Illinois. I just YouTubed it and am listening now. That’s what we gotta do, ride the storm out. There’s high seas, howling wind and a question, “We will survive to fight another day?” Let’s encourage one another this week to make sure the answer to that question is “Hell yes!”

Good luck!